There are some affiliate links included in this article. The author may receive monetary compensation from those who use the links. However, Dr. Matt only recommends programs he has actually used and feels are good fits for real estate investing.

Welcome to Part 4 of the real estate wholesale series! If you’re a real estate investor or have plans to be an investor, you might be thinking “why do I need to know about wholesaling? I don’t even plan to do that. I just want to buy and hold…or be the bank.” Guess what! Wholesaling has all the fundamentals you need for each of those aspects of real estate investing. You might work with wholesalers or need the same skills they have.

That being said, we are here to talk about marketing. Every state has its own division of commerce or real estate and has certain rules on marketing real estate, marketing deals, and assigning contracts. I can tell you what I know about Ohio and our rules. Ohio is not super friendly with those trying to market real estate without having a real estate license.

Check with your state about their rules for marketing real estate. Keep everything above board.

listen to the podcast episode here

Marketing

You always want to be marketing for sellers. Number one rule of fightclub…err real estate investing. You have to have the deals to give the buyers.

  • Use an autoresponder!
    • These autoresponders give you the ability to send out emails to lists of people and set up campaigns for your emails. When someone signs up to be on your list, they are automatically set up to start getting the emails that you have prewritten.
    • We drop the autoresponder links to the emails explaining what we would like to buy or sell and give them the opportunity to sign up for the lists. We ask them for their name, email, address, and number as well as consent to text the number. You have to ask consent to text people from lists or else you will get a nice, expensive fine from the FCC.
    • We give the people on the autoresponder the ability to pick if they want to be a single family buyer or a private lender and all the categories within. The autoresponder tags the contact based on their responses and adds them to a list that corresponds with the tag.
      • Why tags? Because the people who are only interested in multi-family residentials are not interested in the emails with commercial real estate. You will make people unsubscribe from your list because they don’t feel they are getting the emails that have the deals they care about.
      • If enough people unsubscribe from your list, the autoresponder will shut you down and label you as spam. No one will get your emails anymore.
    • I highly suggest starting with the autoresponder Aweber. It’s easy and a cheap tool to get started.
    • If you already have some experience or some bigger cash to spend each month, I would use Keap (formerly known as Infusionsoft).
    • You could also use ClickFunnels.
  • The biggest companies make their money from data. They buy and trade data and lists of people to send their emails to. That’s where the money is. Even if people don’t open every email you send out, they are potential leads.
  • Email is awesome, but you need to market in other ways. Sending postcards is a great way to market, or send anything in the mail.
  • You can also use social media for marketing. Run some ads!
    • You can use those emails to create custom audiences for Facebook, Instagram, Linkedin, and Twitter.
    • The social media platform will use the data collected from the emails’ social media profile and then use that information to cold call people who have similar profiles and interests. You just got a bigger audience!
      • These cold leads can sign up with your autoresponder and you can decide what they will see. You can give them the next steps or add links.
  • When you talk to people and they ask for a business card, I never have one. I think business cards are a waste of time. It’s better for you to ask for their number and then you can text them your name and website. In their phone, that they probably will not lose or misplace. You also have their contact information so you can send them another text if you don’t hear back from them. Much better than a business card.
    • It’s not terrible to have them, I just feel it is not a necessity.
  • Websites are awesome. If you are trying to build it yourself with no experience you need to make sure it’s built right and that it looks good.
    • Ohio has a rule for real estate marketing that you can only market the deal, not the real estate. It kind of looks like a craigslist ad with just the details written out. However, I have it set up that a truly interested party could get a link to a google drive folder with pictures of the property.
    • Using a website, you need to have your own domain name that is easy to remember and shows what its about. For example, I have a fund connected to the site investwithdrmattmotil.com. Easy to remember.

Therefore…

Marketing is extremely important to any real estate investing business you want to do. You should always be looking for sellers and there are many ways to market to them. The internet is your friend when it comes to marketing, but don’t forget about the old snail mail. People still check their mail!

Don’t Forget!

If you love the returns of real estate investing, but don’t want to deal with any people, you have the option to be the bank. You can be part of a trust or a fund. Right now, I have a fund set up for accredited investors with over $5 million in assets. The fund has preferred interest and 70% profit sharing. Visit me at investwithdrmatt.com to find out if you have the opportunity to invest with us.

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